TIPS ON WRITING LED MESSAGE
What you need is just one parking spot in front of your business premises that have exposure to road traffic and to the sunlight and we are ready to go.
When you prepare the wording of the message that you want to communicate to your customers to think short and sweet. Consider possible abbreviations or synonyms for longer words, like ‘sale’ instead of ‘clearance’. We are flexible and will work with you to get the writing right. Be prepared to be flexible too, as we know what works the best when it comes to LED design and communicating your message well.
Important to know when thinking of your advertising message is that we need to communicate effectively to drivers zooming by on an average of at least of 50 km/h. Drivers passing on average of at least of 50 km/h can’t stop and read small fonts with long wordings. We have about 3 to 6 precious seconds of their partial attention to tell your story. That is or one or two LED screens, the average is 6 words or up to 40 characters.
Guidelines for a readable message is 3 rows with up to 8 characters each. Maximum being 4 rows with approximate 6 to 7 characters. There is no need to clutter everything on one page, they are transitioned on average of 3 seconds and will be read better if its split to more pages with more distinguished fonts.
Screen size is 1.8m x 2.8m, but the resolution is 24 x 48 palm-sized pixels.